Writing & Ideas
Whether I'm developing a thought leadership strategy for a client, writing an industry article or exploring a cultural trend, I'm interested in helping people make sense of change.
Much of my work explores how AI, media and technology are reshaping the way we work, communicate and build brands. I write at the intersection of marketing, culture and journalism, translating complex ideas into stories that are accessible, thought-provoking and commercially relevant.
Alongside client work, I'm the founder and editor of We Hate Pink, an editorial platform exploring the future of work, media and feminism through long-form journalism, events and community. I also contribute to InGenere, where I write about advertising, technology and the changing nature of work.
Topics I regularly explore
- AI and the future of work
- Marketing, media and cultural change
- Thought leadership and brand storytelling
- Digital labour and the attention economy
- Feminism, work and communication
- Community building and independent media
Selected work
- UnPinked — Editorial publication and essays
- Scoota Hoota — Industry newsletter and thought leadership
- Articles for InGenere
- LinkedIn editorials
- Talks, moderation and public speaking
I believe the best ideas don't just inform people—they give them a new way of seeing the world. That's the kind of writing I try to create, whether I'm working with a brand, a publication or my own community.