Hey, I'm Rossella.
I help B2B companies and purpose-driven organisations turn expertise into reputation.I combine strategic marketing with an editorial mindset to build credibility, shape distinctive narratives and create ideas that people genuinely want to engage with.
With over 10 years' experience across marketing, media and advertising, I bring together a marketer's commercial mindset and a journalist's curiosity.
I'm also the founder of We Hate Pink, an editorial platform exploring the future of work, media and feminism, and a contributor to InGenere, where I write about advertising, AI and the changing world of work.
Based in London. Working internationally.