Work
Events
Creating industry experiences across culture, creativity and design
I've built international events, partnerships, awards, and sponsorships across the creative industries, from Cannes Lions, the World Architecture Festival, and Art Basel Miami to ad:tech London, Technology for Marketing, and Drapers. Today I lead marketing for UK Construction Week London.
Adtech
Turning adtech into editorial storytelling
At Scoota, I led global B2B marketing across the UK, Europe, and the US, shaping campaigns, thought leadership, and social content around AI, attention, dynamic creative, and the future of advertising.
Purpose-driven projects
Building a transfeminist media and culture platform
I founded We Hate Pink to connect women and non-binary people working across media, creativity and technology. The project brings together events, editorial publishing, research and cultural programming between the UK and Italy.
Publishing
Where marketing meets media criticism
I started in UK publishing, working on art magazines and B2B media at EMAP and Ascential. That’s where I learned precision, the weight of good editorial and the value of selling information. At Scoota, I relaunched the newsletter Scoota Hoota as a standalone editorial product. Today I write about AI, advertising, digital labour, attention, feminist media and the future of creative work.
Audience description and collateral